2025 stands out as the brightest era for professional at-home skincare trends. The trend toward independence in personal care, which began in the post-pandemic era, has been further strengthened by premium beauty devices and Japanese skincare technology. Users are no longer just opting for creams or serums; they're also opting for high-tech products like EMS facial masks, skin-firming masks, and anti-aging masks. In this respect, the Yusezen EMS mask distinguishes itself from its competitors with its functions as both a wrinkle reduction and jawline-enhancing device. The clinically proven Yusezen wrinkle reduction system can also be used as an eye care device. Consumer trends in 2025 are shifting toward devices that simultaneously meet the expectations of "time saving" and "professional results," driving the rapid growth of the at-home beauty technology category. Thus, the Yusezen skincare device is positioned not only as a beauty product but also as a revolutionary investment in personal care routines.